The Cayre Group's New York-based design team is organized by product category with the goal of delivering unique and compelling value to consumers. The Executive Creative Director of each team provides leadership and direction for all aspects of the design process and is responsible for conceptualizing and directing the design of that category's products. Reporting to the Director is a dedicated team comprised of design/ graphic art, merchandising/product development and sourcing specialists.
To originate and define product and fashion trends as well as to timely anticipate, gauge and react to changing consumer demands, the Design Team:
- Travels domestically and internationally
- Immerses themselves in color and trend reports
- Analyzes sales, market trends and consumer preferences to identify business opportunities
- Leverages market data to achieve profitable sales across all channels